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Event Business Plan TemplateAn event Business Plan serves to communicate the strategic plan for taking the eventforward, usually over a period of three to five years (if it is not a one-off proposition). Everyevent should have a Business Plan
Regardless of the scale, age or history of your event, the Business Plan is an essential toolthat will: Communicate the vision, purpose and benefits of the event to others Enable you to focus on the event’s potential to develop and grow Illustrate and help secure the event’s viability and sustainability in the longer term Show how much money is needed and what it is needed for Help you plan the resources, delivery and operating structure Help you raise funding Help you measure successIt is recommended that all business plans being submitted in conjunction with NationalProgramme Applications contain the following: An Event Overview including: - Vision and Mission Statement - Key Outcomes/deliverables - The Event - Target Market - Stakeholder involvement and benefits - Delivery mechanism Development Plan including - Strategic Development - SWOT Analysis Financial Plan and Considerations - Income and Expenditure projections - Economic Impact EstimationKey areas to be addressed in an event business plan include: The event’s vision and mission – i.e. what it ultimately aims to achieve Who the key stakeholders are, what benefits they will accrue and how the event fits with their strategies The relevant experience and track record of the organisers The event’s background and an overview of plans for the current year 1 The SWOT analysis (identify strengths, weaknesses, opportunities and threats) Key objectives and achievement strategy for the current year A development plan – how key aims and objectives will be realised going forward (beyond the current year) Marketing and communications planning Event requirements – staffing structure, facilities, services, venues, etc How much the event will cost – budget projections over 3–5 year period How will it will be paid for – identifying income streams Management and business controls Risk management and contingency plans Future considerationsFor further information on creating your own event business plan please refer to EventManagement: A Practical Guide which can be found on the Funding and resources pages ofthe EventScotland website: http://www.eventscotland.org/funding-and-resources 2
EventScotland recommend that you utilise the ‘Annual Budget Template’ below. If this is notpossible, we recommend that you include, at a minimum, the following:Income and Expenditure Projections – present detailed event budgets and cash flowprojections for the period of the planEconomic Impact Estimation – the additional income that holding the event will bring toyour area/economy 3 ANNUAL BUDGET TEMPLATE Total Budget Total Budget Total Budget Value Value Value NotesINCOME 2009/10 2010/11 2011/12· Local Authority Funding· Scottish Enterprise Funding· Other Grants/Public Funding· Amount requested from EventScotland· Trusts/Foundations· Sponsorship· Ticket Sales· Merchandising – Trade site fees / Hospitality /Programmes· Other IncomeTotal Income £0 £0 £0EXPENDITURE Total Budget Total Budget Total Budget Value Value Value NotesAdministration· General Administration· General Insurance· Travel & Accommodation· Staff Salaries & Fees· Management Fees· Other Administration ExpensesSubtotal Administration £0 £0 £0Event Costs Total Budget Total Budget Total Budget Value Value Value Notes· Event Evaluation/Bid Costs· Sanction Fees (if appropriate) 4 · Facility/Venue Costs· Other Production Costs (Plant, Equip. Hire, Crew,Security)· Health & Safety· Event Insurance· Ceremonies· Entertainment/Artistic Programme (fees and costs)· Hospitality· Cost of Merchandising· Travel, Accommodation & Services· Communication (Radios etc)· Other Event ExpensesSubtotal Event Costs £0 £0 £0Marketing and Promotion Expenses Total Budget Total Budget Total Budget Value Value Value Notes· Advertising· Design Fees & Print Production· Direct Mail/Distribution/Display· Internet· Promotions· Market Research· Ticket Production· Other Marketing & Promotions ExpensesSubtotal Marketing and Promotion £0 £0 £0 Total Budget Total Budget Total Budget Value Value Value 2009/10 2010/11 2011/12TOTAL EXPENDITURE £0 £0 £0CONTINGENCY (10% OF TOTAL EXPENSES) £0 £0 £0TOTAL EXPENSES + CONTINGENCY £0 £0 £0 5 SURPLUS / DEFICIT £0 £0 £0 6 7. Management & Business ControlsIn this section you need to show that you are set up to manage the event appropriatelyEvent Action Plan - (See overleaf) 7
Event Business Plan Template An event Business Plan serves to communicate the strategic plan for taking the event forward, usually over a period of three to five years (if it is not a one-off proposition). Every event should have a Business Plan. Regardless of the scale, age or history of your event, the Business Plan is an essential tool that
An event venue business plan is a plan to start and/or grow your event venue business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your event venue business plan using our Event Venue Business Plan Template here.
Step 1: Have a Discussion First. Business Plans are very important to make sure things go in the right manner. Thus a very indeed need is to make sure that things are been planned and laid out well in the best sense. Thus to get things done …
The resource section contains useful planning checklists and templates to aid meeting planners in delivering a successful event. Event planning resources to aid your convention or meeting. From marketing support to budgeting, use our helpful selection of planning checklists and templates to help guide your next event. Or find out more on how BestCities can help your …
The target of Daniel Event Agency is to become the leading event organization services provider in all of Miami. The business target here will …
This is the standard event planning business plan outline which will cover all important sections that you should include in your business plan. An event planning business plan consists of several key aspects. You can include the following sections to write a business plan that works: 1. Executive Summary
If you are planning to start a new event venue business, the first thing you will need is a business plan. Use our sample Divine Space - Event Venue Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Event Planning Business Plan. What is the Goal of a Business Plan's Executive Summary? The goal is to quickly engage the reader.
Hence, you should go prepared with event planning skills and experience before getting started. You can even take an internship and work on your business plan and personal projects in your spare time to get a head start. Bad communication in event management is a recipe for disaster. Develop your communication and listening skills.